AI POLICY
At Kerry Botha Communications, we see AI as a supplement to our PR and communications expertise—not a replacement for human intervention. Our value lies in our intellectual capital: strategic thinking, industry relationships, and creative intuition. We use AI to translate high-level strategy into actionable roadmaps, ensuring clients benefit from both human brilliance and machine efficiency.
1. Strategic Use Cases
We leverage AI to enhance our workflow in three primary areas:
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Strategy & Project Planning: We use AI to structure complex communications and translate strategic goals into practical next steps, project timelines, and operational checklists.
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Research & Insights: We utilize tools like Google Gemini for real-time market research and trend analysis, allowing us to stay ahead of the news cycle.
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Content Scaffolding: We use AI to draft outlines, brainstorm headlines, and refine the tone of copy, ensuring every first pass is robust and well-structured.
2. Our Approved Toolkit
We only use enterprise-grade, reputable tools that provide high security and reliability:
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Google Gemini: For real-time web-grounded research and Google Workspace integration.
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ChatGPT (OpenAI): For creative ideation and drafting.
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Claude (Anthropic): For deep analysis of long-form reports and technical documents.
3. The “Human-in-the-Loop” Mandate
AI-generated output is never considered a final product.
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Verification: Every fact, data point, or quote is cross-referenced by a team member against primary, reputable sources.
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Accountability: A human expert reviews, edits, and approves every deliverable. Our agency takes 100% responsibility for all content we produce.
4. Privacy & Confidentiality
We protect your brand’s most sensitive information:
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Data Guardrails: We do not input non-public, proprietary, or confidential client data into public AI models.
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Secure Environments: We prioritize the use of enterprise versions of AI tools that do not use our data for training purposes.
5. Transparency & Disclosure
Transparency is the foundation of our client relationships.
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Disclosure: We are open about our use of AI tools in our workflows.
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Attribution: Where AI has played a significant role in generating an asset (such as an image or a synthesized data report), we will disclose this clearly to the client.
Last updated: January 2026. This policy is reviewed quarterly to adapt to evolving technology and regulations. It was created with the assistance of Google Gemini.