Beyond Search: Measuring Influence in the Age of GEO and Agentic AI
In 2026, the metrics of influence have fundamentally shifted. We no longer just ask, “How many people saw our story?” We now ask, “Is our brand the preferred recommendation of the machines?” To navigate this, PR leaders must learn to master two specific pillars: GEO and Agentic AI. While they sound like jargon, they are […]
The Human Moat: Navigating AI with Integrity in 2026
In 2026, the “suddenlies” of technology have arrived. AI is no longer a futuristic concept in PR; it is the invisible teammate handling our media research, drafting our first takes, and monitoring sentiment in real-time. But as the efficiency of AI reaches its peak, we face a new challenge: The Paradox of Polished Content. When […]
The Value of Standing Firm: Anchoring Your Business in the “Suddenlies”
The recent emergency admission of a close family member to the hospital got me thinking. The intensity of those days—the waiting, the visits, the family updates—all amidst regular work and life commitments—was a profound lesson in anchoring. Insurer Auto & General has a payoff line: “What do you do when suddenly happens?” Most of us […]